The Alvarez Firm Privacy Policy
Last updated: 05/18/2026
I. What is Personally Identifiable Information?
Personally Identifiable Information ("PII") is information that lets us know the specifics of who you are, such as your first and last name, mailing address, e-mail address, employer, job title, telephone and facsimile numbers, or any other personal identifying information.
II. Do we collect PII from users?
We do not collect PII about you unless you voluntarily provide it to us (for example, through a contact form or email) or unless you consent to optional tracking technologies as described in Section IV.B below. Some essential technologies described in Section IV.B may process limited technical information (such as IP address) automatically for site security purposes.
III. With whom do we share your information?
We do not sell, trade, or rent your PII to others. In the course of providing our clients with legal services, we may, from time to time, need to collaborate with third parties such as certified public accountants, co-counsel, or mailing services such as USPS or FedEx. We will encourage our service partners to adopt and post privacy policies. However, the use of your PII by our service partners is governed by the privacy policies of those service partners, and is not subject to our control.
In addition, when you consent to optional cookies as described in Section IV.B, certain technical and usage information may be shared with the third-party service providers identified in that section (such as Google and Vimeo). Their use of that information is governed by their own privacy policies.
Occasionally we may be required by law enforcement or judicial authorities to provide PII to the appropriate governmental authorities. We will disclose PII upon receipt of a court order or subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement any activities that we in good faith believe to be unlawful.
IV. Security precautions on our site
A. What security precautions are in place to protect against loss, misuse, or alteration of your information?
At our site you can be assured that your PII is secure, consistent with current industry standards. The importance of security for all PII associated with our users is of utmost concern to us. Your PII is protected in several ways.
In order to serve clients as efficiently as possible, credit card transactions and order fulfillment are handled by established third-party banking, processing agents, and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your PII, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.
B. Do we use cookies and similar tracking technologies?
Yes. Our site uses cookies and similar technologies to operate the site, protect against abuse, and — with your consent — measure how visitors use the site and support our advertising. A cookie is a small data text file that a website stores on your device and can later retrieve.
We group the cookies and trackers used on our site into the following categories:
1. Essential cookies (always active)
These are required for the site to function and to protect against fraud and abuse. They cannot be turned off through our consent banner.
- Cloudflare Turnstile (
cf.turnstile.*) — Used to distinguish human visitors from automated bots and protect our forms and site from abuse. Provided by Cloudflare, Inc. See Cloudflare's privacy policy at cloudflare.com/privacypolicy.
2. Analytics cookies (off by default — used only with your consent)
These help us understand how visitors interact with our site, such as which pages are visited most often, so we can improve the site.
- Google Analytics (
_ga,_ga_QFBL6DPV2J) — Provided by Google LLC. Collects information about your use of the site, including pages visited, time on site, and a randomly assigned identifier. See Google's privacy policy at policies.google.com/privacy.
3. Marketing cookies (off by default — used only with your consent)
These support our advertising activities, including measuring the effectiveness of ads that may have brought you to our site.
- Google Ads conversion linker (
_gcl_ls) — Provided by Google LLC. Helps measure ad performance and link visits from advertising campaigns. See Google's privacy policy at policies.google.com/privacy.
4. Embedded content
Our site may include video content embedded from Vimeo. When you interact with a Vimeo embed, Vimeo may set its own cookies and collect technical information governed by Vimeo's privacy policy at vimeo.com/privacy.
Managing your consent. When you first visit our site, you will see a consent banner allowing you to Accept all, Reject all, or customize your preferences by category. You may change your choices at any time by reopening the consent preferences from the banner, or by clearing cookies in your browser. You may also block or delete cookies through your browser settings, although some parts of our site may not work properly in that case.
C. Your privacy rights
Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, or delete the information we hold about you, and the right to opt out of certain uses of that information. If you are located in the European Economic Area, the United Kingdom, or California (or another U.S. state with comprehensive privacy legislation), additional rights may apply to you under laws such as the GDPR, UK GDPR, or the CCPA/CPRA. To exercise any of these rights, please contact us using the information at the bottom of this policy.
D. What should you know about privacy policies and data collection at any third-party sites accessible from our site?
Except as otherwise discussed in this Privacy Policy, this document addresses only the use and disclosure of information we collect from you. Other sites accessible through this Site have their own privacy policies and data collection, use and disclosure practices. Please consult each site's privacy policy. We are not responsible for the policies or practices of third parties.
V. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
If you have any questions, contact us at (805) 823-4200 or info@alvarezfirm.com.